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What change can e-reader make?

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We talked about how newspaper is fading and multi media reporting style is vital for their online website, but the fact that people are reluctant to pay and subscribe to online newspaper is still not resolved.

E-reader may be the one that would help alleviate if not resolve the problem.

One of the hottest e-readers currently is probably Apple’s iPad.

Just in 80 days from 3rd April, 2010, the day when the iPad went on sale, three million iPads were sold: one million in the first 28 days and two million in two months.

This e-reader has a 9.7 inches coloured multi-touch screen which allows maximum interaction between users and apps installed- these apps can be downloaded from Apples’ App Store; some of them are free and some are not.

News agencies are putting on their own apps on App Store; again, some are free and some are not.

BBC and ABC are offering free news app and news update to users, articles on both of them are reported in multi-media style, with video, sounds (with the video or as radio podcasts), pictures and words- they work so well on an iPad and now people enjoy reading things on it so much.

“Amazon’s done a great job of pioneering this functionality with the Kindle. We’re going to stand on their shoulders and go a little further,” said Steve Job when first introducing the iPad.

So they did, I think.

Of course a Kindle has got its own advantage- an e-ink display, crazy battery life, however, in terms of multi-media, it just cannot match an iPad which allowed coloured audio-visuals to be played on it and also offers great interactivity for the users.


Poll by Cooper Murphy Copywriters


My intention here is not to advertise for Apple, I am doing this simply because this is the kind of e-reader that can help revive the newspaper industry.

While ABC, BBC and many others are offering iPad users free content, Rupert Murdoch’s Wall Street Journal is also doing so, but at the same time putting certain content behind a pay wall- it has targeted people who like these contents so much that they would pay for them, which is clever.

But the small number of people is far from the goal of saving the entire newspaper industry.

What the industry need is something that would attract all of their readers and give them a reason to pay, which in my opinion, is a good layout.

A good layout should have a good appearance with neatly categorised content and user friendly, it should be like a magazine, with pictures and words, plus videos and animations since it is an e-reader.

Good references are Time magazine, Popular Mechanics and Wall Street Journal- their layouts are so good that, together with their content, make them distinct from the free apps.

In addition, their content has to be updated frequently like that in their internet version.

To conclude, an e-reader like an iPad has the potential to revive the newspaper industry because it allows multi-media news reporting, quick update, with basically all the features of internet news website yet offers great mobility and marvelous layout- and it brings a lot more interactivity to users than a computer does.

Large investment may be needed in designing a suitable layout- this is inevitable in order to truly bring a positive outcome in long term (instead of making more profit by endless sacking in staffs).


Written by klatalj301

October 6, 2010 at 12:03 am

Posted in Uncategorized

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